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The Journal
Notes on strength, health, and life — written for women who want to understand their bodies, not fight them.
This is not a fitness blog.
The StrongSelves Journal is a quiet space for thoughtful conversations about strength, confidence, hormones, nervous system health, pelvic floor, and what it actually means to care for your body as a woman — especially as it changes over time.
We write to educate, normalize, and support — not to overwhelm. We don’t publish on a schedule.
We publish when there’s something worth saying.
Quality over quantity.
Depth over noise.
If something here resonates and you’d like to talk more about how this work could support you personally
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Why Women Cry During Hip Openers: Fascia, Trauma, and the Body’s Need to Release
Sometimes a woman cries during a workout—and she has no idea why. Last week, it happened during a joint mobility session. We had just finished hip openers and fascia release work. During weighted butterflies against the wall, she felt a familiar lump rise in her throat. By the time she finished one side of her psoas traction, the tears came pouring down—and didn’t stop until she finally screamed it out. She wasn’t sad. Nothing “triggering” had just happened. And yet, her body
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2 days ago3 min read
Why Investing in Yourself Feels So Hard for Women (And Why It’s the First Step to Real Transformation)
One of the hardest conversations I have with women doesn’t happen during a workout. It happens before they ever step into a health and lifestyle transformation—usually sitting on the couch, talking about money. Not because of the number itself. But because of what that number represents . For many women, choosing to invest in themselves brings up decades of beliefs about worth, responsibility, guilt, and self-sacrifice. And yet, this moment—this decision—is often the exact t
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2 days ago3 min read
Our Bodies Were Never Meant to Be on the Go All the Time
A Sunday CEO Journal on rest, self-trust, and redefining strength On Becoming — A Sunday CEO Journal By Amanda Matos — StrongSelves Studio Why Rest Is More Powerful Than Pushing Harder Most women I know — including myself — were raised to think strength means persistence, drive, and a very long to-do list. We’re told: “More effort, more hustle, more pushing.” But here’s what I’ve realized in the last few years as an athlete turned coach and business owner — our bodies were ne
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Jan 113 min read
Hormone Health, Energy & Fat Loss: What Actually Matters
At StrongSelves , January is all about hormone health — not as a trend, and not as something to fix overnight, but as a foundation for how you feel in your body. This focus grew out of conversations we’re having every day with women who feel tired, stuck, or frustrated doing “all the right things” without seeing or feeling the results they expect. Hormones are often part of that picture — not because something is broken, but because the body is responding to stress, nutrition
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Jan 73 min read
Awareness: Your Future Body
🪷 By Coach Amanda Matos Ladies, let’s talk about your future body . Not the one you had twenty years ago. Not the one you’re trying to...
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Oct 10, 20252 min read
🌱 Food for Thought This Week By Amanda Matos
Just here planting the seed to watch you flourish into a beautifully strong and abundant tree that is unbreakable at any age. Let’s be...
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Oct 3, 20252 min read
The Power of Intention, Feeling, and Purpose
🌱 Food for Thought This Week By Amanda Matos Just here planting the seed to watch you flourish into a beautifully strong and abundant...
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Sep 26, 20252 min read
Empower Your Fitness with Custom Programs
Achieving your fitness goals can be a rewarding journey, especially when you have a plan tailored specifically to your needs. Custom...
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Aug 2, 20254 min read
Stay Connected: How to Add Us to Your Allow List
Ensure You Never Miss Important Updates Make sure you're receiving important info and updates from the studio by adding our email address...
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May 6, 20252 min read
The Top 10 Must-Dos for Women to Reset Their Body, Boost Energy & Burn Fat
Women’s fitness is evolving—StrongSelves has led the way. Reset your body, fuel right, and train smart with the future of women’s health.
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Apr 3, 20253 min read
Finally reached my goal weight - what a letdown
I didn't get it then - what all women come to know sooner or later. I was just a little girl who liked pretty little dresses.
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Mar 20, 20252 min read
From the Owner’s Desk: The Risk, the Pressure, and the Unbreakable Bond of Strongselves
Becoming a business owner is the scariest leap I’ve ever taken. Going from being a coach—where my focus was solely on helping women get...
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Mar 15, 20253 min read
What is Princess vs Queen Energy?
Minset Monday
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Mar 10, 20252 min read
Unleashing the Magic: How February Showed Us the Power of Women's Fitness Community
February was a whirlwind of excitement, challenges, and remarkable triumphs. 😮💨🔥 As I navigated this year as a business owner, one...
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Mar 1, 20253 min read
Tips to Get Into Running
Starting a new exercise routine can be daunting, but running offers an accessible way to improve your fitness and mental well-being....
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Feb 20, 20252 min read
Uncover the Secret to Decadent Chocolate Avocado Mousse! Try This Healthy Valentine's Day Recipe Now 🥑🍫
Indulge your sweet tooth without the guilt with this creamy Chocolate Avocado Mousse! This delightful dessert is both rich and...
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Feb 14, 20252 min read
The Ultimate Heart-Healthy Smoothie: A Delicious Secret to a Stronger Heart 💪🫀
February is Heart Health Month, a perfect time to focus on our cardiovascular well-being. One enjoyable way to boost heart health is...
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Feb 7, 20253 min read
From Struggle to Success: My Journey in Creating Daily Habits for Long-Term Success- Owner Amanda Matos
Learn how the new owner of StrongSelves transformed her life with small daily habits and now helps women create lasting change.
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Jan 27, 20253 min read
How can I support my pelvic health as I get older?
Welcome to Women's Wisdom Wednesdays, your go-to resource for all things health and fitness tailored specifically for women. Each week,...
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Aug 21, 20241 min read
Can exercise improve my body image?
Welcome to Women's Wisdom Wednesdays, your go-to resource for all things health and fitness tailored specifically for women. Each week,...
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Aug 14, 20241 min read
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