On Becoming — A Sunday CEO Journal

The Journal

Notes on strength, health, and life — written for women who want to understand their bodies, not fight them.

This is not a fitness blog.

The StrongSelves Journal is a quiet space for thoughtful conversations about strength, confidence, hormones, nervous system health, pelvic floor, and what it actually means to care for your body as a woman — especially as it changes over time.

We write to educate, normalize, and support — not to overwhelm. We don’t publish on a schedule.

We publish when there’s something worth saying.

Quality over quantity.
Depth over noise.

If something here resonates and you’d like to talk more about how this work could support you personally

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Why Women Cry During Hip Openers: Fascia, Trauma, and the Body’s Need to Release

Sometimes a woman cries during a workout—and she has no idea why. Last week, it happened during a joint mobility session. We had just finished hip openers and fascia release work. During weighted butterflies against the wall, she felt a familiar lump rise in her throat. By the time she finished one side of her psoas traction, the tears came pouring down—and didn’t stop until she finally screamed it out. She wasn’t sad. Nothing “triggering” had just happened. And yet, her body

2 days ago3 min read

Why Investing in Yourself Feels So Hard for Women (And Why It’s the First Step to Real Transformation)

One of the hardest conversations I have with women doesn’t happen during a workout. It happens before they ever step into a health and lifestyle transformation—usually sitting on the couch, talking about money. Not because of the number itself. But because of what that number represents . For many women, choosing to invest in themselves brings up decades of beliefs about worth, responsibility, guilt, and self-sacrifice. And yet, this moment—this decision—is often the exact t

2 days ago3 min read

Our Bodies Were Never Meant to Be on the Go All the Time

A Sunday CEO Journal on rest, self-trust, and redefining strength On Becoming — A Sunday CEO Journal By Amanda Matos — StrongSelves Studio Why Rest Is More Powerful Than Pushing Harder Most women I know — including myself — were raised to think strength means persistence, drive, and a very long to-do list. We’re told: “More effort, more hustle, more pushing.” But here’s what I’ve realized in the last few years as an athlete turned coach and business owner — our bodies were ne

Jan 113 min read