Why Investing in Yourself Feels So Hard for Women (And Why It’s the First Step to Real Transformation)

1 day ago
3 min read

One of the hardest conversations I have with women doesn’t happen during a workout.

It happens before they ever step into a health and lifestyle transformation—usually sitting on the couch, talking about money.

Not because of the number itself.

But because of what that number represents.

For many women, choosing to invest in themselves brings up decades of beliefs about worth, responsibility, guilt, and self-sacrifice. And yet, this moment—this decision—is often the exact turning point that changes everything.

Why Women Struggle to Invest in Themselves

Women are incredibly capable of making things happen when it comes to others.

We don’t hesitate to invest in our children.We find the money in emergencies.We plan responsibly for future healthcare, education, and retirement.

But when it comes to investing in ourselves right now, suddenly it feels:

Selfish
Unjustified
Too risky
Too uncomfortable

This isn’t because women don’t value growth. It’s because many of us were taught—explicitly or quietly—that our needs come last.

The First Time I Invested in Myself (And Why It Changed Everything)

I still remember the first time I invested a significant lump sum into myself.

Not for my kids.Not for a house.Not for a car.

Just for me.

$20,000 for mindset coaching.

It was one of the most uncomfortable decisions I had ever made. Every old belief surfaced at once. But beneath the fear, there was clarity.

I knew that if I didn’t make that decision, I would stay exactly where I was.

That choice wasn’t for the woman I was at the time. It was for the woman I was becoming.

Growth Doesn’t Feel Comfortable—And That’s the Point

Many women believe the decision to invest in themselves should feel comfortable before they say yes.

But comfort only exists when a decision aligns with who you already are.

Transformation requires something different. It asks you to make decisions from your future identity, not your current circumstances.

If the decision feels uncomfortable, that doesn’t mean it’s wrong. It often means it’s working.

The Mindset Shift That Happens When a Woman Invests in Herself

Something powerful happens the moment a woman invests in herself without tying it to someone else’s needs.

She realizes:

I am worth caring for now.
I am worth saving for now.
I am worth quality, not shortcuts.

That belief shift opens doors most women didn’t even realize were closed.

What’s surprising to many is that once this shift happens, the financial investment becomes the easiest part.

The real work comes after.

Why the Money Isn’t the Hardest Part of Transformation

Women adapt to the financial commitment faster than they adapt to:

New habits
Consistency
Accountability
Letting go of old identities

The hardest part of a health and lifestyle transformation isn’t the cost.

It’s the time. The mental energy. The willingness to show up even when motivation fades.

That’s why support matters.

Why Accountability and Support Make All the Difference

True transformation doesn’t happen in isolation.

It requires:

A team who understands the female body and nervous system
Coaches who know what it’s like to walk this path themselves
Accountability that’s supportive—not punishing

At Strongselves, we don’t just offer workouts.We partner with women who are ready to stop starting over—and finally build something sustainable.

Because we’ve lived it.

This Was Never About the Money

For me, this work has never been about selling programs.

It’s about witnessing the moment a woman finally sees herself as worthy of:

Time
Energy
Commitment
Investment

Because when women start living from that place of worth, everything changes.

And when more women rise into that truth—

we don’t rise alone.

Ready to Take the First Step?

If this resonated with you, the next step isn’t pressure—it’s a conversation.

A space to talk about where you are, where you want to go, and whether support would make the journey lighter.

👉 [Book a private consultation] and let’s talk about what investing in you could look like.